How to Schedule Posts on Facebook For Free

By Tim Youngblood

You don’t need a third party platform like Hootsuite to schedule posts on Facebook anymore. Now you can do it in the Facebook interface for free! We’ll show you how to do it.

I’ve been pretty critical of Facebook as both a marketing platform and a plague on society’s collective intelligence, but every once in a while, Zuckerburg and the boys do a good thing. Social media marketing has very much become a “pay to play” game in recent years but it’s still the best marketing platform for low budget studios. Allowing users to schedule posts for free is great for indie developers and studios because they can get their post volumes up without having to pay for a tool or marketing agency. As Martha Stewart would say, “it’s a good thing.”


Facebook is easily the largest social media platform for marketing. Graph courtesy of Road Warrior Creative.


How to Schedule a Post on Facebook

Scheduling posts on Facebook is as easy as clicking another button in the regular posting options. Start by logging into Facebook and going to your game or studio’s page. At the top of the feed in the center of your page, you should see a button that says “Create Post”. Below that, you should see posting options and a button that says “Share Now” that has a little arrow pointing downward on the button. Click the down arrow, then select and click “Schedule”. All you have to do now is select a date and time on the calendar. Congrats, you did it.


It really is just one extra button.


What Kind of Posts Should Game Developers Schedule on Facebook?

Scheduling a post is easy, but knowing what to use it for can be more tricky. There are two types of posts that I find scheduling to be extremely helpful for: keeping up with daily posts, and press releases/announcements. Let’s break em down!


Scheduling Daily Posts and Keeping up with Them

A common theme in social media marketing is that quantity matters. A page that posts a few memes every day will become more popular than a page that posts helpful tutorials, good journalism, or in-depth previews of their game.

This doesn’t mean that posting things of intellectual value isn’t worth your time, you just need to sprinkle in some light-hearted fluffy stuff so Facebook’s algorithm sees your page as more active. The easiest way to do this is to schedule a screenshot from your game to come out every day. Uploading images to Facebook can be tedious, so doing all those posts once a week or once a month will save time and sanity.


In today’s society, posting dank memes can sure be a chore…


Using Facebook Scheduling to Coordinate a Release

Whether you’re releasing your game, announcing it, or seeking crowdfunding, coordinating the announcement across multiple platforms is crucial. This means developers have to send a ton of emails, make a press release page on their website, and make posts across multiple social media platforms all at once. This can’t be done without scheduling. You can learn more about the importance of press releases and email marketing in this tutorial: Tips and Tricks for Free Indie Game Marketing and Promotion.


Facebook, Twitter, Youtube, and emails all have free tools built in so you can schedule posts. Next time, I’ll go over how to schedule posts on Twitter!

How to Promote an Indie Game on Facebook

By Tim Youngblood

Facebook is a great way to get more eyes on your game, but there are some things to keep in mind to get the most out of your Facebook promotion.


How Facebook’s Monetization Works

First and foremost, it is important to know how Facebook makes their money and how that affects what is prioritized in people’s feeds. Obviously, Facebook makes their money through advertisements, and there are some rules of thumb to keep in mind that most online entities use to maximize traffic and profits.

Most online media outlets have a goal of keeping as many users on their site for as long as possible. For Facebook, this comes in the form of prioritizing content that keeps users on their website. This is why so much of our Facebook feeds are littered with those 1-minute videos that are just clips from Youtube videos with subtitles over them (Facebook also doesn’t care about copyright, so they are really screwing over Youtubers right now). Facebook now plays interstitial ads inside these videos because their greed seemingly knows no bounds…

This means that users have to scroll through several pages of these videos and memes to get to anything with an external link like an article. Facebook doesn’t want anyone clicking on your link, so it’s an uphill battle to begin with.


Facebook is a Pay to Play System

If your game or development studio has a Facebook page, you’ve probably seen the notifications where Facebook offers you credit to boost your page or a post. This is done to get your credit card information and get you addicted to those easy likes for just a few dollars a week. It doesn’t sound like a lot of money, but with hundreds of millions of Facebook pages throwing in a dollar or two a day, the money adds up fast for Zuckerburg and the boys.


With Facebook boost, you can buy clicks and likes… 


Using the Facebook boost system can yield great results and defining your audience and maximizing your budget are a science within themselves. I will get to this in another tutorial later, but for now, I’m going to focus on some free workarounds.

How to Get Around Facebook’s Evil Algorithm

There are two things you can do to get around what is essentially a paywall for anything that takes users off of Facebook and on to other websites. The first is to post more content that doesn’t take users off of Facebook like videos, GIFs, and images (Facebook now treats GIFs as videos). Let’s say you want to post a link to your game’s website, Facebook is going to say “Haha, screw you, peasant, this won’t even make it on your mother’s feed!”.

Instead of just posting a link to your game, try making a GIF (Using Giphy is super easy!) and then adding the link to your game in the comments. When you do this, Facebook’s algorithm will say “Oooo, yes, thanks for keeping users on Facebook and making us more money!”. You can also post lots of memes to get more eyes on your page. Once somebody visits your page, they will see only the posts that you have made, and the ones with external links will not be hidden.


I made this GIF in like 2 minutes to promote Origin Story’s Dev blog


The other workaround, which I think is more important, is to utilize Facebook groups in the indie game community, which I alluded to in the tips and tricks for free indie game promotion article. Depending on a user’s settings, members of these groups can actually receive notifications when other members post in the group. Facebook groups make a massive difference between getting buried in a feed and having thousands of users alerted on their phones when you make a post. If you came to this article through Facebook, I bet that you didn’t come through Game Borough’s Facebook page and probably saw this in an indie game development or promotion group (If so, thanks for reading!).


Indie Game Development and Promotion Groups on Facebook

I’m putting together a list of indie game development and promotion groups on Facebook that I’d like to keep updating. If you know of any Facebook groups that aren’t in the list, please let me know in comments or through our contact page! Be warned, however, it’s very important to read the posting guidelines for each group so you don’t get booted!

  • Indie Game Promo
  • GB Gamers (Join our group! There’s like 50 of us!)
  • There a lot more gaming groups on Facebook, but these two are specifically for promoting your games.